Tomorrow I’ll share the full logo and rebrand, but this is the heart of it and will be my profile picture across all social media.
I first came across my previous silhouette picture in 2007 during an early iPod marketing campaign and I liked that it was Jessica Rabbit-esque. Jessica Rabbit has that “perfect” hourglass body. When I launched my Measuring Life Tumblr anonymously in 2010 I thought back to that picture as #goals plus music is something I always pair with fitness. So when it came to a custom logo I had a few inspiration pieces. Needless to say the hourglass is central to my Measuring Life identity.
Comments are closed.